Thursday

An Apple-Google Friendship, and a Common Enemy


SAN FRANCISCO, Aug. 30 — When Eric E. Schmidt, Google’s chief executive, was named to Apple Computer’s board this week, it did more than signal a potential alliance between powerful companies. It touched off a wave of speculation about the motives of the man behind the move: Apple’s co-founder, Steven P. Jobs.

“The old social networks in Silicon Valley run very deep,” noted AnnaLee Saxenian, a leading scholar of the industry and dean of the School of Information at the University of California, Berkeley. “And this reminds us that Silicon Valley has a common enemy to the north.”

She did not even need to name the enemy she had in mind: Microsoft, the leading rival to both Mr. Jobs and Mr. Schmidt through most of their careers. Now, with the Internet era remaking the competitive landscape, their prospects for outdueling Microsoft’s Windows empire may be better than ever.

Even in a valley where careers leave few degrees of separation between any two companies, the Apple announcement was remarkable. Mr. Schmidt, brought in five years ago to guide Google and its young founders to a stock offering, is Silicon Valley’s consummate insider. Mr. Jobs, who spent years in the industry wilderness before retaking the helm of Apple, is its defining outsider.

But Mr. Schmidt and Mr. Jobs, both 51, share a common outlook: that computing technologies can be remarkably disruptive forces in business and in society at large.


Published: August 31, 2006 - NY Times