(Two)face(d)book - A flawed business model

"This may seem like a bad way to treat customers, but the whole point about Facebook is that users aren’t customers. Anyone who supposes that Facebook’s users are its customer has got the business model precisely backwards. Users pay nothing, because we aren’t customers, but product. The customers are the advertisers to whom Facebook sells the information users hand over, knowingly or not." ~Andrew Brown. The nut graf